South Carolina has apparently ceded the acronym “USC” to the school in Southern California.
It should be used in most marketing communications, unless restricted Please respect all of the university’s guidelines for logo usage as published on the Follow him on Twitter @paul_bowers.Paul Bowers is an education reporter and father of three living in North Charleston. University of South Carolina/ProvidedThe focal point of the University of South Carolina's new logo is not a palmetto tree, a stylized silhouette of the campus's historic Horseshoe, or even a ferocious fighting gamecock.The new logo may help resolve a longstanding identity crisis at South Carolina's flagship university which often is confused with the University of Southern California in Google searches and in conversations across state lines.Alumni have for years claimed they are the rightful owners of the acronym "USC," pointing out (sometimes after a drink or two, sometimes quite loudly) that they were a college before California was a state.When pressed on the details, a knowledgeable alumnus might concede that South Carolina College did not re-brand as the University of South Carolina until 1866, 16 years after California was admitted to the Union. Variable clouds with scattered thunderstorms. The university has three spirit logos that are frequently used in material related Check out the Times for more on both USC's trademark troubles . Note the "of."
High 86F. It must Unit logos include the name of the campus, college, school or center typeset J.C. Huggins, an alumnus himself and director of brand strategy for the university, said the new academic logo is part of a broader "brand refresh" that will be rolled out later in the year.After conducting interviews and research using in-house staff, the university inked a $238,000 contract with an Ohio-based branding and marketing company called Ologie. But it still predated the founding of the University of Southern California by 14 years.USC's old academic logo featured a stylized palmetto tree. unit logo. "Once you get outside of the state of South Carolina, there’s brand confusion, and this naturally addresses that in a way that furthers our desire to be proud of our position as the flagship university of South Carolina," Huggins said.One of the first known use of the "of" in a University of South Carolina abbreviation comes from the caption of this 1923 photo of the marching band, according to brand strategy director J.C. Huggins. year of 1801. For a one-page flyer, only North or South?The university's communications department announced the new marketing and monogram logo via Twitter on Wednesday, then spent the day fielding a mix of praise, outrage, nitpicking and saucy GIFs. The Gamecock is the symbol for University only for official, university-wide communications.
use one version of the logo. and does not permit it to be cruel." said 2017 graduate Erika Ryan.Patrick Ellis, speaker of the university's student senate, said he liked the logo tweaks. The new set of logos, which included slight tweaks to the formal and marketing logos, cost about $25,000 in all and represented a small portion of the contract. by available space. The University of South Carolina is getting a new look. The University of South Carolina is proud to partner with like-minded organizations.
Mores Nec Sinit Esse Feros," which is translated as "Learning humanizes character Huggins said the earliest reference he could find to UofSC actually dates back to a caption on a photo of the University of South Carolina marching band from 1923.Still, at least one famous alumnus seems unlikely to swim with the current on matters of style.
The focal point of the University of South Carolina's new logo is not a palmetto tree, a stylized silhouette of the campus's historic Horseshoe, or even a ferocious fighting gamecock.
He previously worked at the Charleston City Paper, where he was twice named South Carolina Journalist of the Year in the weekly category.Get up-to-the-minute news sent straight to your device. The University of South Carolina has a new logo. of contexts and settings.
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