Then came the terrorist attacks of 9/11, which exacerbated the crash and turned many off from flying. I wouldn’t artificially, you know, make it faster than what the demand is. I like to do something new, and so I’m challenging myself to learn about a whole new industry, and it’s very gratifying and very fun. For years, she worked in retail, and at 23 opened up a punk store on L.A.’s Sunset Strip. Nathan: So was it hard to let it go? It still wasn’t to the point where you would have to shudder or you can’t, you know, afford to live. Were you still profitable back then to fund upgrades on the software and stuff like that or…? A few more subscribed. During that time, she started writing articles and stumbled upon the World Wide Web.“It just hit me like a thunderbolt that this is a really important new medium and that I was in a good position to learn how to use it and teach other people how to use it.”“First, started as my own personal website that I used to teach myself web design,” Weinman says.
And the book, unbelievably, you know, it was my very first book that I had ever written, became a best-seller and was translated into dozens of languages. So can we start from the beginning? “I was just sort of an enthusiast.” So she began teaching herself computer graphics.That sparked the beginning of a new, highly lucrative career that Weinman would go on to develop—learning how to master new technology, and then teaching others—that culminated in the sale of her own online education platform for $1.5 billion. And so I taught myself a lot about computer graphics, and it just became sort of natural where people started to ask me how I was doing things. So that was how, really, lynda.com was formed as first, it started as my own personal website that I used to teach myself web design. There was no such thing as social media. So how did it form into kind of this massive, educational platform? I part company with some of my colleagues in that I don’t find Kamala Harris personally irritating. Nathan: So how did you fund, like, the production of that platform and offering the subscription and stuff like that? And in the beginning, you know, probably the first year… And we had a little, small programming staff…two or three people who worked full-time. An award-winning web designer who has been working in the medium for twenty years, Christopher interned for both David Siegel and Lynda Weinman as an undergraduate at Florida State University. And so, in a way, they are your advertisement that you’re for sale.”As one can imagine, after 20 years working on a company with your name on it, letting go can be difficult.“ was a huge part of my identity and my husband’s too, because we really built it together,” Weinman says. So it started off as a personal website to just really teach yourself, you know, everything around, like, I guess, software and computer graphics, animation, interactive design, and motion graphics and stuff like that. And I feel like I was there at sort of the beginning of time when a lot of things were happening quickly in the tech space. I guess my first entrepreneurial episode was when I started a store when I was 23, and I closed it when I was 28. perhaps even bamboozling. Nathan: So if you knew what you know now back then, would’ve you stayed with the subscription model?
We were doing everything we could: writing books and doing a lot of consulting work, and we closed our classrooms. And just really letting people sort of vote in that way. We were one of the first subscription websites, but we started the videos before we offered them from the platform.
Nathan: Because, I guess, back then, was it difficult to build a platform to host your courses?
They were week-long courses or weekend courses, and we started hiring other teachers. What I would tell people is that it took patience, and you have to kind of assess whether it’s going to work or it isn’t going to work. But, while we had her on the line, we couldn’t help but ask her to give a few bits of advice to Foundr’s readers.Weinman is no stranger to the concept of reinvention. In this interview, Weinman shares the journey that led to her $1.5 billion exit, how and why she has continued reinventing herself, and her top advice for entrepreneurs.Nathan: The first question that I ask everyone that comes on is, “How did you get your job?” Lynda: Well, you know I’ve sold our company, so I’m no longer… You know. . Lynda: Oh, yeah. Lynda Weinman reflects a career full of reinvention, selling Lynda.com to LinkedIn for $1.5 billion, and her new role as a champion of independent film.“I don’t like to do what I’ve already done,” says Lynda Weinman, and one glance at her career is proof of that. And I think around that period of time, like, 2006 to 2008, we had hit what I heard was a magic number for mentor firms to be interested, which is $10 million revenue a year. So it grew in a viral way, but viral was… You know, like I said, we were before YouTube, so it wasn’t an obvious way to grow that business. It was just a question of, “Can I survive doing what I love?” And I could. Open-carrying deadly weapons; children of parents who pay no taxes attend a highly traditional ... Lynda: Well, that was sort of accidental, the whole calling it my name thing.
We haven’t worked that part out yet, but one thing that I’m quite worried about is churn. Now, it started to grow really fast and grow really big, and we had the opportunity to sell it or to take money long before we did, and we just weren’t finished. I mean, I’m not sure if you want to talk about lynda.com or you want to talk about what I’m doing today. Like, the company was called your name.
Lynda: I bet that’s true.
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