The “easyJet” brand is strongly associated with its simple, ‘no frills’ service with target at both the leisure and business markets. trade-off between a low fares strategy and the necessity to reach financial break even, decisions on prices could only have been based on a deep knowledge of the market and of customer behavior. Our strong and in the future fully digitalised risk management tools within distribution and purchasing, allow us to optimise occupancy and yield. He did away with all the trappings of wealth. And we do it our way. EasyJet was positioned as the common man's airline. Enjoy! EasyJet is also engaged in trading and leasing aircrafts. EasyJet is to target business travellers with a new flexible fare backed by a marketing and promotional campaign as part of its growth strategy. The CIO and head of digital at easyJet tell Computer Weekly price is not the only way to gain competitive advantage in the airline industry Digital marketing strategies EasyJet’s digital marketing strategy focuses in three key points (Howlett et al., 2014): 1. The company’s staffs have shed some light on what “easyJet” stands for, in the form of a statement of the organisation’s values: the namely ‘orange culture’ which means being ‘up for it’, ‘passionate’ and ‘sharp’. Suggest a marketing plan or strategy for EasyJet in view of various challenges faced by the airline industry; 1.5 Structure of the dissertation . The modernization of the brand image can enhance the company’s visibility. The firm is one of Europe’s most popular airlines. The British low cost airline is listed on London Stock Exchange and is a constituent of the FTSE 100 Index. We love life and we love what we do. Step 3: Consumer’s feelings . 1999: Easy Jet’s staff and passengers, is shown on ITV. This will make it possible to systematically make use of the opportunities arising from trends and changes to the market. SlideShare Explore Search You. It employs people on local contract from across seven countries in Europe. easyJet will be preparing to celebrate its 25 th birthday next year. It is important to examine Easyjet’s strategy due to the changing financial climate in the UK and Europe such as the 2008/9 recession and Brexit. Over recent years, easyJet’s steady rise in overall improvements and smarter marketing strategies led to a 51 percent increase in annual profits last fall. We roll our sleeves up and we get stuck right in. One of the main strategies of EasyJet is to control cost from all sector of its operation and the operating cost of this company is lower in Europe. This video has been prepared by the London Metropolitan University group "Business Achievers". easyJet, one of Europe’s most successful low-cost short-haul airlines, has a simple pricing structure. The suitability is ensured by the fact that contemporary customers are increasingly environmentally aware. Part 2: Marketing Mix Promotion strategies(1) Efficiency is the core of easyJet's communication strategy.Since the beginning of easyJet, its promotion strategies have been concentrating on the price and punctuality, which is quite clear and unique. Superbrands case studies: EasyJet. Upload; Login; Signup; Submit Search ... entered to contract with Boeing to purchase 12 brand new 737s. Duffy’s first order of business, after all, was cutting 15 percent from the marketing budget and getting rid of any needless costs, using money saved to boost sales instead. As a result the consumer benefits from superior aircraft at similar ticket prices. The strategic objective of the Lufthansa Group is to continuously align its services, business models and organisational structures with the complex and dynamic market environment. Our differentiated hotel and club brand portfolio, our uniquely positioned German and UK cruise brands, and our global tours, activities and services destination business is well diversified to mitigate content cluster risks.
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