Ong, W. L. & Tan, A. K. G. (2009). What marketing strategies does Air-asia use? Table of Content Contents Marketing Audit 2 External analysis 2 Macroenvironment 2 Microenvironment 5 Internal analysis 9 AirAsia Marketing Mix (4ps) 9 SWOT Analysis 11 Marketing Objectives 17 Marketing strategy 17 Action Programs 25 Financial Budgeting 26 Implementation Control 27 References 31 Marketing Audit External analysis * Macroenvironment Political Environment ⦠1. Answer: Company Profile AirAsia Berhad is a low-cost Malaysian airline whose headquarter is near Kuala Lumpur, Malaysia. The 7 Ps of the model are price, product, promotion, place, ⦠71 - 80 of 500 . World's leading online essay writing service. AirAsiaâs BIG Loyalty Programme With the tag line âNow everybody can flyâ AirAsia has revolutionised air travel in the Asian region by offering incredibly low fares and innovative marketing techniques. Besides that, Air Asia does their advertising through mass media such as television and newspaper. It will be backed by content marketing videos on YouTube, Facebook and local free-to-air TV Channels 5 and 8. AirAsia marketing mix explains the business & marketing strategies of the brand. Air Asia should improve their service to satisfy their customer. AirAsia has the distinction of being the largest airline in terms of destinations and fleet size in its home country Malaysia. AirAsia has established itself as a brand with credible performances. Pdf Understanding Marketing Mix In Air Asia Airline Bhd Anthony Airasia X 2016 Outlook Turnaround Predicted As Australia Improves Airasia X Seeks Market Expansion Considers Re Entering Europe Sell It To Save It Mahathir Weighs Malaysia Airlines Fate Air Asia Marketing Analysis Air Asia Marketing ⦠MARKETING: The current marketing objectives of the corporation are to get maximum number of customers of all types by making such schemes in which everyone can be accommodated. Air Asia is a low-cost carrier and operates at one of the minimum unit-cost of 0,023 US$/available seat km and has the aircraft utilization average rate of 13 hours/day. Air Asia has maintained its position of no-frills airline and has targeted lower-middle and middle-class section of society as its target customers. Air Asia Promotion 2012: AirAsia Best Asian Connection. Customer's feedback: Recent Posts. MARKETING MIX`MARKETING MIXâ is a generalphrase used to describe thedifferent kinds of choicesOrganisations have to make Inthe whole process of bringinga product or services to market. A note on the determinants of airline choice: The case of Air Asia and Malaysia Airlines. This highly acclaimed campaign allows privileged passengers to earn points for each and every transaction they carry out. The airline provides several privileges to its passengers Like the Red Carpet treatment which includes buggy service, priority baggage tags, priority boarding, priority check-in, lounge access and security clearance. This nudges the passengers in at least thinking about AirAsia and then purchasing its ticket because in comparison with other airlines it obviously offers lower prices. Air Asia Marketing Mix - Free download as PDF File (.pdf), Text File (.txt) or read online for free. AirAsia has an international presence that includes flights to more than twenty-five countries via nearly one hundred and sixty-five destinations. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Air-asia. It was the first successful low cost, ticket-less airline in the Southeast Asian region. Consumers often call the marketing mix âthe offering.â There are four marketing mix for AirAsia such as product, price, place and promotion. It has entered into various sponsorship deals and sponsors Queens Park Rangers, Singapore National Football Team and Malaysia National Football, Team.
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