ATTITUDES AND PERSUASION 349 This position provoked a fascinating exchange of views in Psychological Inquiry [1999, Vol. 0000019454 00000 n 0000005068 00000 n trailer 126 Changing Attitudes and Behavior. Department of Communication, Indiana State University.
0000007478 00000 n Persuasion | CommGAP Persuasion Defining Persuasion Persuasive communication is any message that is intended to shape, reinforce, or change the responses of another or others.1 Such responses are modified by symbolic transactions (messages) which are some- times, but not always, linked with coercive force (indirectly coercive) and which appeal to the reason and Understanding how people are persuaded is very important to the discussion of public speaking.
0000010241 00000 n Persuasion is an umbrella term of influence.Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors.. 0000004232 00000 n 0000049256 00000 n COMMUNICATION RELEVANT THEORIES • Constructivism: Theory that focuses on the ability to differentiate the way people make sense of things (i.e., personal constructs) and to create person-centered messages. Persuasion runs indelibly through all aspects of our lives. You are currently offline. 0000000016 00000 n
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0000003574 00000 n If asked, and given sufficient time, most people can come up with a long list of everyday persuasion attempts and practices.
0000020670 00000 n If asked, and given sufficient time, most people can come up with a long list of everyday persuasion attempts and practices.
xref %PDF-1.4 %���� 0000117926 00000 n It is useless nowadays getting people to do what we want them to. 0000102377 00000 n 0000142800 00000 n 11.5: Theories of Persuasion. 0000018173 00000 n 0000161287 00000 n 0000066459 00000 n 0000015429 00000 n 0000001889 00000 n 0000002757 00000 n 0000012450 00000 n 0000020008 00000 n 0000002413 00000 n It is an attempt to explain how and why humans communicate meaningfully with each other. 21 0 obj <> endobj 0000085101 00000 n However, we suspect that at the top of pretty much everyone's list would be advertising. 0000001790 00000 n 0000004955 00000 n
0000010206 00000 n 0000020928 00000 n 0000018642 00000 n 0000085032 00000 n 0000003828 00000 n Stephanie Vezicha, Emily B. Falkb, Matthew D. LiebermanaPersuasion neuroscience : New potential to test dual-process theoriesLinkage between Persuasion principles and AdvertisingThe Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert AdvertisingInvestigating the Persuasiveness of E-Commerce Product Pages within a Rhetorical PerspectiveHow sponsorship transparency mitigates negative effects of advertising recognitionEffects of Integrating Advertising Ethics into Course InstructionDisclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral IntentSource Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to PersuasionThe Persuasion Knowledge Model: How People Cope with Persuasion AttemptsAttitude change: Multiple roles for persuasion variables.The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and PersuasionThe Effects of Sales Message and Suspicion of Ulterior Motives on Salesperson EvaluationAdvertising Repetition and Variation Strategies: Implications for Understanding Attitude StrengthWhat doesn't kill me makes me stronger: the effects of resisting persuasion on attitude certainty.Persuasion knowledge and consumer reactions to pricing tacticsConsumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence AgentThe interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processingBy clicking accept or continuing to use the site, you agree to the terms outlined in our
Previous. Various tactics are being used by persuaders to change the attitudes of receivers. Communication theory is the discipline that studies the principles of transmitting information and the methods by which it is delivered (as print or radio or television, etc.).
21 53 Some instances are subtle (e.g., effects of entertainment media), others can be in-your-face annoying (e.g., political communications). < 0000020645 00000 n 0000102130 00000 n 0000003404 00000 n
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